Doing business without your own website is almost impossible these days. When, as a Dutch entrepreneur, you have to choose an extension for your domain name, you have several options such as .nl, .com, .net, .org and even .amsterdam. Why should you choose .nl?
Why a .nl domain name?
The image of .nl
When you start a website, it is important that it matches the image of your company. This starts with choosing a domain name and an extension. SIDN had a study conducted* into how domain names ending in .nl are perceived by the Dutch. This shows that there are positive associations with this extension. And you, as an entrepreneur, can use that to your advantage.
Most positive image
The research shows that .nl has the richest and most positive image of all extensions in the Netherlands, followed by .com. Extensions such as .shop, .tk and .bmw are regarded as vague and less reliable.
The Netherlands and trust
Respondents associate the extension .nl with 'the Netherlands', 'trust', 'own', 'internet' and 'website'. It also evokes associations with successful companies that have a .nl domain name, such as marktplaats.nl, nu.nl and post.nl.
When people think of .com, they mainly think of 'international', 'foreign', 'global' and 'commercial'. When asked which words fit the image of .nl, 'close' (74%), 'trusted' (69%), 'reliable' (65%), 'secure' (64%) and 'value stable' (49%) are the most frequently mentioned words.
*1,025 respondents participated in this survey.
Why choosing for a .nl domain name?
When choosing an extension for your website, it is good to keep this information in mind. The look and feel of your website starts with your domain name.