RDW case illustrates the extent of domain name abuse
Thousands of internet users conned by scam websites
Thousands of internet users conned by scam websites
Suppose you need to pay your annual car tax. You do a search for 'RDW', the authority that handles that kind of thing in the Netherlands. And 'rdwservice.nl' pops up in the results. Clicking the link brings you to a site with the RDW's familiar colour scheme, logo and style. It doesn't cross your mind that anything might be wrong. So you pay the tax and… hear nothing more. Because, like thousands of others around the country, you've been conned. Sadly, as the police recently confirmed on RTL News, such scams are commonplace.
Getting scam sites shut down often isn't easy. In the example above, a .nl domain name was used, but the server was in Germany and so was the bank account that took the victims' money. So everything came under German jurisdiction. Another complication is that some scammers manage to stay just the right side of the law. Rather than providing no service at all, they simply submit a document to the real RDW. And the small print says that what you're paying isn't your car tax, but a referral fee.
What can you do if scammers abuse your organisation's name? Half the battle is making sure that you know about abusive registrations straight away. SIDN BrandGuard can be really useful for that. SIDN BrandGuard immediately flags up registrations that resemble a brand or trading name, so you can act quickly to prevent abuse. Sometimes even before the malicious website goes live. The sooner you know and the faster you act, the less time the site is active and the less lucrative the scam becomes.
But how do you actually get a scam site shut down? The most direct approach is to follow the Notice and Take Down Code. Within the Netherlands, the Code can be used to take action against websites that are clearly breaking the law. However, while it's the quickest way to get something done, the criteria are quite strict. In cases like those described, the sites often aren't clearly breaking the law.
An alternative approach is to use the Dispute Resolution System for .nl Domain Names. The system allows you to get control of a domain name that infringes your trademark, such as a lookalike name used for a scam. The Chamber of Commerce recently got a result that way in a similar case. The drawback is, of course, that you can't go on indefinitely taking control of more and more domain names to stop them being used for scams.
If a scammer ever uses your name in a fraudulent internet ad, you have the option of asking the search engine operator to intervene. Scam sites tend to have a short lifespan, so the crooks often use search engine advertising (SEA) to lure a lot of victims quickly. It's therefore worth seeing whether a problem site breaches the applicable terms and conditions. If you think it does, you can complain to Google or the search engine operator in question. That approach is used by the RDW and others.
Unfortunately for organisations like the RDW, stopping scams isn't easy. Many distasteful con tricks don't strictly break the law. Following up and seeing what, if anything, can be done is often time-consuming and expensive. Action is nevertheless usually worthwhile, because the image damage caused by a scam can be even more costly.