.nl in the spotlight: remotepodcast.nl

"A good site has a trustworthy look and encourages the visitor to make contact."

.nl is big, very big. The number of registered .nl domain names recently topped six million. Most registrations are for business -- entrepreneurs using domain names to bring bright ideas to life. And, behind every bright idea, there's a story. A story of vision and ambition. A story of exploration in the world of e-commerce.

.nl now has 6 million registered domain names
 Wim Brons makes online podcasts
Wim Brons, registrar of the domain name remotepodcast.nl.

We've decided to celebrate reaching six million by telling some of those stories. We start with remotepodcast.nl, a site created by Wim Brons, a Frisian entrepreneur with decades of experience in audiovisual services. One of Wim's specialisms is making podcasts. His impressive podcast client portfolio includes Piet Paulusma, Omroep Fryslân, the University of Groningen and Robeco.

Remotepodcast.nl went live in May. What role did the coronavirus pandemic play in its launch?

"I've had the idea for a while, actually. I'm working with audiovisual technology all the time, and I've often looked into the possibility of recording high-quality podcasts remotely. So the basic concept for remotepodcast.nl was already there. But it was the pandemic that pushed me into action. When lockdown started, a lot of face-to-face recordings were cancelled, and that obviously affected my business. So I decided to get Remotepodcast up and running as soon as possible, and it's kept me going since."

How does remotepodcast.nl work?

"In podcast making, sound quality is everything. You've got to have clean sound without unwanted noise. Recordings made over the internet are generally pretty poor. However, I've developed an approach that enables a podcast to be recorded remotely, without any sound quality loss. It's a turnkey service: I make sure that guest speakers get all the technical support they need in their homes. There's no service like it, in the Netherlands or anywhere else."

How did you get the domain name?

"Remotepodcast.nl was my first-choice domain name and it was still available. As soon as I thought of it, I went on line and registered it. All within a matter of minutes. But unfortunately the matching .com was already taken. I went ahead and registered straight away because it seemed appropriate with a unique concept like this. I remembered reading that Coolblue started the same way. Not that I have ambitions to get that big! I wanted a .nl domain, because I had the national market in mind. Before now, I've used the regional .frl extension to emphasise my Frisian roots." Because of the pandemic, you presumably wanted to get going quickly.

What was your approach?

"I already knew what to do -- I've created websites before, including wimbrons.nl and vlakland.frl. In this case, the purpose of the site is to generate leads. The Remotepodcast concept lends itself to online communication. A good site has a trustworthy look and encourages the visitor to make contact. For speed and convenience, I built the site using the Carrd website builder. It went live at the start of May."

What about marketing?

"Podcast recording is a small world. The new service's first customers were existing clients who'd had to stop doing recordings on location because of the virus-related restrictions. Then I mailed everyone in my network, inviting them to take a look. On the back of that, I got mentions in a number of trade blogs. I've also blogged about the initiative myself, and managed to generate a lot of interest that way. I've invested in search engine optimisation as well, but haven't seen much effect yet. Broadly speaking, though, the response has been good. There hasn't been a flood of commissions -- it's quite a niche market, after all -- but word has got around well within field."

What advice would you give other entrepreneurs?

"Keep innovating! Remotepodcast.nl is the realisation of a concept I've been developing for years. A lot of people have a good idea but don't persist with it. I kept working on my idea, and I'm very pleased that I did. Hopefully now I can reap the rewards."