Is .nl on your autumn campaign calendar?

Visit sidn.nl to apply for campaign support

Stack of euro coins

With the first six months of 2022 nearly behind us, many registrars are already preparing for the second half year. Recognising that .nl is a key feature of many campaigns, we run a co-funded marketing programme, through which we've been supporting registrars for several years. Are you planning a .nl campaign this autumn? Now's the time to apply for support from SIDN. We've redesigned the application form, so we can now process most applications within five working days.

Apply for campaign support

What's the application procedure?

The application form on sidn.nl includes all the questions you need to answer for us to draw up a support agreement. The data you enter online is input straight to an agreement template. So we can quickly and accurately generate an agreement for you to sign. There's no need to submit a detailed campaign plan, but you're welcome to attach a plan and any other relevant documents that you think may help.

What financial support is available?

All qualifying registrars get the same level of support: a contribution of €3.50 per extra domain name registered, or per extra cancellation avoided, during the campaign period. So, if a campaign generates a thousand extra registrations, or results in a thousand fewer cancellations, our contribution is €3,500. Some of the money may be payable in advance. The other terms and conditions are explained on our website.

What are the qualitative criteria for campaign support?

A support application is stronger if it:

  • Delivers added value for end users

  • Raises .nl's profile on your website

  • Involves more than a discount

  • Helps to build the image of .nl

  • Helps to reinforce the brand preference for .nl

  • Boosts sales of .nl domain names

  • Promotes active domain name use

  • Promotes multi-year registrations

See our website for information about the campaigns we support and the conditions.

How can we develop a .nl campaign?

Don't already have a .nl campaign that's ready to run? No problem. Check out our campaign toolkit: a collection of free-to-use, rights-free .nl marketing materials and resources to help you design and run a campaign. The toolkit includes campaign templates for promoting business mail services, .nl domain registrations, SEO services and active domain name use. In September, we'll be adding templates for promoting online security options, such as TLS.

Any questions?

You can reach us on working days between 8:30am and 5pm (Dutch time) by calling +31 26 352 5555 or mailing marketing@sidn.nl.

Apply for campaign support