Internet extensions for Dutch cities, regions and companies come a step closer
Dotlocal and SIDN join forces
Dotlocal and SIDN join forces
Gouda/Arnhem, 22 May 2023 - Before long, anyone that wants to create their own internet domain name extension will have the opportunity to apply. Also known as 'top-level domains', the new extensions will operate alongside the ones we're already familiar with, such as .nl, .com and .amsterdam. Cities, regions and companies around the world will be able to establish their names as landmarks on the internet, opening the way for website addresses like https://visit.twente, https://port.rotterdam and https://fly.klm. With the aim of helping organisations in the Netherlands leverage the huge commercial potential of addresses like that, Dotlocal has teamed up with SIDN, operator of the .nl domain. The two companies will work together to bring new Dutch internet extensions online.
For years now, anyone wanting a new domain name extension has had to be very patient. Before creating a new extension, it's necessary to get permission from an international body called ICANN. And the last time cities and regions had the opportunity to do that was back in 2012. Following the last window, more than a thousand new extensions gradually came online. Some were up and running quickly, but others took longer or still haven't gone live. For example, a protracted tug-of-war developed over the .amazon extension, between the e-commerce giant of the same name and various countries in the Amazon region of South America. Such disputes led to extensive debate about the best way to handle requests for new domain name extensions in future.
In spring this year, ICANN announced that a proper plan for a new application window, complete with definite dates, would be published by 1 August 2023. Because the window for applications will close again after a while, any organisation interested in getting their own extension will need to start preparing well beforehand. Market research, legal due diligence and administrative groundwork all take time. In the case of a regional or city extension, the agreement of the relevant local government is needed as well. For example, an extension based on the name of a region of the Netherlands, such as .twente, would need the provincial government for that region – for Twente, that's Overijssel – to give the green light. And political decision-making can, of course, be a slow process.
Dotlocal and SIDN are very experienced at applying for domain name extensions for cities and regions, and at running them. They're already closely associated with .amsterdam and Friesland's .frl, for example. Where the application process is concerned, the advance regulatory work and market research are particularly important. Once the extension is up and running, it's vital to ensure technical stability. Domains with your extension have to be reachable all the time, and changes have to take effect without delay. Dotlocal and SIDN both have strong track records in those fields.
Dotlocal is an enterprising organisation that makes it easy for municipalities and companies to get their own domain name extensions online. Dotlocal focuses mainly on front-end services, such as organisation and market development. The company has already played a big part in the successful launch of both .frl and .amsterdam. Dotlocal is part of The Sharing Group, a family of tech companies.
SIDN is responsible for the 6.3 million registered .nl domain names, and dedicated to ensuring that one of the world's biggest internet extensions is one of the safest as well. SIDN also provides back-end services for .amsterdam, and is closely involved with developments in the field of new internet extensions. As the operator of a proven existing platform, SIDN can add mass and momentum to any application for a new extension.
What about your city or region? Surely it deserves one too? We are happy to help you with the application and management. Read more