Domain names and websites are going live sooner
SIDN Panel survey sheds light on new registrants' motives
SIDN Panel survey sheds light on new registrants' motives
Half of .nl registrants register their domain names within an hour of thinking of them. And 95 per cent inside a week. In 80 per cent of cases, a website follows in less than a month. The 110 responses to our latest SIDN Panel survey confirm a well-established trend towards shorter lead times. In the last ten years, the typical interval between domain registration and website activation has fallen from nearly six months to just a couple of weeks.
For registrars, four main points stand out from the survey findings:
The time between domain registration and website go-live is going down all the time. Registrants tend to be more knowledgeable and experienced, and typically have a registrar they're used to working with. User-friendly registration processes and improved tooling make a difference too. It's now much easier to get a domain and set up a site. As a result, the median lead time to website activation has come down from nearly six months in 2012, to about two weeks now.
We routinely ask Panel members what domain name extension they prefer. However, the question has perhaps had its day. Increasingly, registrants don't want one extension; they want to have the .nl and .com versions of their names and make equal use of both for their sites. For mail, however, .nl remains the clear preference.
It's increasingly common for registrants to have an established relationship with a registrar whose services they're happy with. In 80 per cent of cases, a new registration involves the registrant going to a service provider they've used before for domain names and, for example, hosting or web design. If there's one thing they'd like to see improved, it's the availability of telephone support. Asked how strongly they would recommend their registrar, on a scale of one to ten, registrants' average response was more than eight. The NPS for registrars came out at plus 33 per cent.
"There's nothing else I want. The service is excellent and the process very smooth."
Asked about the improvement they would most like to see where domain names are concerned, registrants flagged up action on hijacking. Many respondents were annoyed about losing domain names to drop-catchers.
"People shouldn't be allowed to register domain names just to sell them on at a fat profit. The practice is a blight on the market, which impacts negatively on genuine enterprises and other organisations that want to actually use domains and websites for their services or projects."
Want to know more about our survey? Mail marketing@sidn.nl.