Digital Services Act improves protection for platform users
SIDN Fund supports awareness campaign
SIDN Fund supports awareness campaign
On 1 January 2024, a new law came into effect in the EU. The Digital Services Act (DSA) requires online platforms to follow rules on disinformation, giving users additional rights and better protection. Although the Act is welcome, its practical value does depend partly on users knowing about their new rights. In the Netherlands, the Bits of Freedom foundation is therefore organising an awareness campaign under the slogan Blijf Luid! ('Stay Loud!'). The aim is to tell people about their entitlements and obligations, and to give them practical advice on using the new law. Bits of Freedom Policy Advisor Lotje Beek talks about the campaign and how it's helping people assert their rights on social media and on the internet more generally.
Lotje: "With the Digital Services Act, the European Commission is regulating the activities of the 19 biggest platforms and search engines. A company can be fined up to 6 per cent of its annual turnover if it doesn't follow the rules. That means users have better protection. For example, they're entitled to more choice about what's included in their news feeds, it's easier to report harmful or illegal content, and, if their own ability to share content is restricted, the platform operator always has to justify that. But, of course, having more rights isn't very helpful unless people know about them. So we've started an awareness campaign to spread the word about the rights and obligations created by the Act."
Mieke van Heesewijk of SIDN Fund: "It's amazing how Bits of Freedom have translated all the legal ins and outs into useful information. The website Jouwplatformrechten.nl ('your platform rights') is particularly good. It uses clear, interactive material to explain platform users' new rights and give advice on resolving problems. Strengthening the ordinary citizen's position in the digital world is more than a nice goal to work towards. It's a vital part of making the internet safe and fair for everyone."
Lotje says that the campaign is aimed mainly at activist groups. "We decided to target the material at that audience, because they have particular difficulties with tech giants such as Apple, Google and Meta. Whereas we believe that the critical voices of community organisations and activists are important to a healthy democracy and shouldn't be suppressed."
"One of the most important elements of the campaign is the website that we've launched at jouwplatformrechten.nl," continues Lotje. "On the site, we explain the new rights using an interactive approach, where we begin with the underlying problems and offer solutions. We've also produced a manifesto, which we're distributing online and offline. Activist groups are encouraged to sign the manifesto and to spread the word via social media. Other initiatives include giving out flyers at activist meeting points throughout the Netherlands and placing banner ads on websites that don't track users, such as news websites and local platforms like AT5. Hopefully, by using all those different channels, we'll be able to reach a wide audience and boost awareness of platform rights."
Bits of Freedom's awareness campaign is supported by SIDN Fund. "Our project was funded through the Fund's Getting a Grip on Disinformation call," says Lotje. "As well as providing financial help, the Fund has been very flexible and willing to engage with our project. We were invited to various sessions where we met the organisers of other projects funded through the call and people who had run disinformation projects in the past. The sessions were really helpful and inspiring, because we were able to learn about the approaches and strategies used by others active in this field."
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