Customer satisfaction in 2020 just as high as 2019

Registrars for .nl give our services 8.3 out of ten

Someone choosing his opinion with smiley faces on touch screen

Registrars who make .nl domain names available to businesses and consumers have given our services an average score of 8.3 out of ten. That's the same as the record high satisfaction score achieved in 2019. The figures come from the latest annual Registrar Satisfaction Survey (RSS), which took place in autumn 2020 and had 117 respondents. While the results are pleasingly positive, the RSS also highlighted a few things that we will be looking to improve in the period ahead.

Personal contact is key

Personal contact with SIDN remains the main factor driving the high levels of satisfaction, as it has been for several years. Our support team was given an average score of 8.6, and contact with other departments was also rated favourably. SIDN is regarded as more accessible than other domain name registries.

Strong registration process could be enhanced by faster upgrades

The core domain name registration and amendment processes are central to registrars' view of our services. Registrars think the processes are very good, but would like to see planned improvements rolled out more quickly.

Activities: more communication wanted

Be good and tell it. Registrars generally approve of our activities, but a lot of the things we do aren't well known in the registrar community. For example, many registrars aren't aware of the projects we support. However, when registrars get to hear about initiatives such as our legal advice scheme, they are usually positive about them.

Focus on transparency

Communication was a recurrent theme of the registrars' feedback. The registrar community would like to know more about our finances and strategy. What is SIDN investing in? What are the implications for us? While such concerns didn't impact directly on satisfaction with our services, it's clear that registrars want more transparency.

Plans for 2021

Naturally, we'd like to achieve even higher levels of satisfaction in 2021. With that aim in mind, we'll be using this year's RSS findings to guide our plans for the year ahead. A fresh RSS is planned for September 2021.