Correct customer data increasingly important

How up-to-date is your customer database?

Correcte klantgegevens - illustratie getekende personen in grijs en 1 is gekleurd

We all know that digital acceleration has advanced by leaps and bounds due to the pandemic. That also makes companies increasingly dependent on high-quality customer data. How up-to-date is your customer database? And how does that quality impact your operations?

Greater reliance on qualitative data and insights

Of business leaders 87% say that digital acceleration has made them more dependent on qualitative data and insights. This is according to the 'Global data management research 2022', an annual global survey by Experian. Reliance on data is essential to remain competitive. This growing reliance calls for honing the quality of your data. Contact details are crucial for reaching your customer. Of respondents 85% said that poor contact data negatively affects their operational processes and efficiency.

Time lost through use of wrong data

The exact time loss you experience as a business due to the use of wrong data, such as personal data, varies depending on the size of your business and the specific situation. Nevertheless, you can see recurring problems that organisations face. Read more about the problems and the Yivi solution at Yivi.app