AI tools often used instead of search engines and websites, despite privacy concerns
"AI can replace any site."
"AI can replace any site."
In the internet world, AI is a one of the dominant trends of recent years. Last month, we reported on the correlation between AI and website visits. But what do internet users think about AI? Over the last few weeks, we've been seeking the views of SIDN Panel members, with 139 of the 550 members responding. The survey findings provide an interesting window on how people see AI, and how it's influencing their internet use. The standout conclusion is that AI tools are often used instead of websites and search engines.
AI tools are used by a broad group of SIDN Panel members. Of the 139 respondents, 77 per cent report using the tools at least once a month. Usage is higher amongst young people up to the age of 34 (87 per cent) and lower in the over-55s (68 per cent). Business use is popular: 69 per cent say they use AI for work. It should be noted, however, that there is a higher proportion of IT professionals on the SIDN Panel than in the general population. That's reflected in the high number of respondents who use AI for programming or coding, for example.
Our survey also focused on how AI is influencing website use in general and search engine use in particular. On those points, the feedback was mixed. Half the respondents use AI instead of search engines, and half don't. Elsewhere, respondents were asked whether there were certain sites that they visit less since they started using ChatGPT, and to give examples. In reply, 20 per cent mentioned visiting Google less.
"AI can replace any site. If I want information about SIDN's policy/procedures/activities, I don't need to visit sidn.nl."
In the year ahead, 73 per cent of respondents expect to make more use of AI tools. When asked why, they mainly cite speed and efficiency. They see AI tools as a good way to find information quickly, get answers without doing long-winded searchers, and generate draft texts or code. Particularly in the world of work, AI tools are a valuable supplement to existing methods. 70 per cent of our respondents say that AI is important to their professional activities. However, very few – just 7 per cent – see AI tools as essential.
Users like AI tools mainly because they're fast (81 per cent) and deliver comprehensive information (70 per cent). Far fewer respondents see the tools as good sources of up-to-date and reliable information (40 and 43 per cent, respectively).
"A good prompt gives me an immediate response that I can use straight away. I don't have to open the various pages suggested by a search engine, read them and put together what I've learnt to make something usable."
Our respondents' feedback wasn't exclusively positive about AI. For example, 32 per cent have misgivings about their privacy. The retention and processing of personal data and the influence of Big Tech corporations are particular areas of concern. Other issues flagged up by respondents are the spread of disinformation, AI hallucinations and the simplification or falsification of information.
Some of our panellists also worry about how using AI will affect people's ability to perform everyday tasks. The impacts on creativity and employment were mentioned, as were ethical questions about copyrights and transparency. Some respondents warned about excessive dependency and the loss of critical thinking ability.
"You mustn't simply assume that the answers you get are true. As I see it, subject knowledge and critical analysis are still important for deciding whether an answer is correct."
This article describes the results of a survey of SIDN Panel members. As the organisation behind the .nl domain, we like to hear what internet users, domain name registrants and entrepreneurs think about the internet and its use, and about topics such as security, privacy and domain names. Would you be interested in sharing your views with us, maybe anonymously? If so, we'd love you to join the SIDN Panel.