Exclusively for SIDN BrandGuard users
Brand abuse increasingly involves the use of visual elements, such as logos. As well as monitoring domain name registrations, SIDN BrandGuard can therefore scan for .nl domains that make use of your logo. If abuse is detected, the BrandGuard service also offers the option of triggering immediate follow-up, such as legal proceedings.
How does it work?
If you're an SIDN BrandGuard user, and you enable the 'Logo detection' option, all existing .nl websites are scanned for use of the logo you send us. The first scan yields an up-to-date overview of all the .nl sites where your logo appears. After that, we'll re-scan the entire .nl zone once a month, plus each day's new registrations. All the results are summarised and presented via the web interface, enabling you to quickly prioritise any suspicious detections. The interface also lets you tag any sites that you don't want flagged up in future. If any detections warrant intervention, you have the option of getting legal assistance from specialist lawyers at ICTRecht.
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Versatile, multi-purpose tool
Logo detection isn't only for fighting abuse. It can also be used to monitor how partners, suppliers, customers, affiliates and franchisees use your logo, or where your products and services are being sold online. The scans provide you with an up-to-date picture of logo use both by thirty parties and by units within your own organisation. Making logo detection a valuable tool, not only for security professionals, but also for brand managers, communication managers and retail marketeers.
Immediate legal intervention
If a third party uses a logo on their website without permission, the obvious response for the brand owner is to start civil legal proceedings. A Notice-and-Takedown procedure is also an option if the logo is clearly being used for an unlawful purpose, such as tricking customers of a particular bank to disclose card details. However, most detections require closer examination before action is taken, because often a website showing a logo turns out to belong to one of the logo owner's suppliers or partners, or a division of the organisation itself.
It's therefore helpful to make clear arrangements with business associates about how and when they can use your logo and brand name. Legal support is available to SIDN BrandGuard users as an optional add-on. Read more.
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Request a demo for SIDN Brandguard with legal follow-up?
We will contact you by phone as soon as possible. We will then schedule an appointment together for an online demo of SIDN BrandGuard. In preparation for this demo, we will make a scan of your organisation's name. This will give you insight during the demo (one hour) into:
Which domain names all contain your organisation's name, including all typo's
The intuitive SIDN BrandGuard dashboard
Tracking unwanted domain names

Peter Rotgans
Specialist online brand monitoring
Please contact me if you have any questions.
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